I gues you learned about it, but we haven’t commented it.

Gap, the American clothing brand valued at $4 billion, took a big  chance in abandoning its well-known logo (above left) for an updated  version (above right). And it didn’t pay off. The proposed new logo was  greeted with a wave of online fury as digital protests broke out on  Facebook and Twitter. The new logo was universally declared a #fail. One  site even offered the opportunity to design your own version, by  inserting a derogatory word of your choice. After attempting a crowd  sourcing project to get the whingers to come up with something better,  the company caved and announced they were reverting back to the old  logo, just days after showcasing the new one.

via Short Sharp Science: Can neuroscience help Gap produce a better logo?

I gues you learned about it, but we haven’t commented it.

Gap, the American clothing brand valued at $4 billion, took a big chance in abandoning its well-known logo (above left) for an updated version (above right). And it didn’t pay off. The proposed new logo was greeted with a wave of online fury as digital protests broke out on Facebook and Twitter. The new logo was universally declared a #fail. One site even offered the opportunity to design your own version, by inserting a derogatory word of your choice. After attempting a crowd sourcing project to get the whingers to come up with something better, the company caved and announced they were reverting back to the old logo, just days after showcasing the new one.

via Short Sharp Science: Can neuroscience help Gap produce a better logo?